Malcolm Buttel joined Oxygen Creative in 2004 having moved to Devon from London. He developed his creative skills in the graphic design and presentations department of a investment bank in Canary Wharf. Working out of the Devon office he works on projects involving web, graphic design, animation, 3D and 2D illustration. Website and Graphic Design: Devon Firm Offers Important Advice
Graphic Design Devon
Creating a website for your business or enterprise is a great way to boost your image and your profitability. Building a site yourself might save money, but, unless it’s designed to meet specific technical criteria and standards, your DIY website won’t attract large numbers of visitors. Only a professional web design firm has the expertise needed to create a website that will become an integral part of your marketing strategy. The professionals at Oxygen Creative Services, Ltd. have an insider’s understanding of web and graphic design. Devon businesses looking for guidance can always rely on their advise.
Website and Graphic Design: Devon Company Takes Leadership Role
At Oxygen Creative Services, the basic principles of sound website design are paramount. Key ideas include purpose, readability, and optimisation. Even if you already have a website, ask yourself this: Does your website contain the elements it needs to ensure top performance? Do you even know what those elements are? If not, then it’s prudent to outsource your print and web-related activities. There are three basic tenets that govern website design activities: Purpose, usability/readability, and optimisation/keyword usage.
Website and Graphic Design: Devon Firm Defines Purpose
The staff at Oxygen Creative Services know the right questions to ask that will define the underlying purpose of a website to help clients achieve a specific goal. If the website is about a product, one of the goals might be to explain the product’s key benefits, and then assist visitors to buy it. The purpose of a website’s FAQ (frequently asked questions) page might be to give information about a client’s company or enterprise. Defining a specific purpose helps to expedite a website’s graphic design. Devon businesses are advised to take full advantage of purpose-driven website creation.
Website and Graphic Design: Devon Company Defines Usability and Readability
In a superior website design, large blocks of text are broken into smaller sections that are visually appealing and exceptionally readable. The web experts at Oxygen Creative Services are skilled at designing and formatting web pages so that the content is easy to read. Written content needs to be not just user-friendly, but also eye-friendly. Ways to enhance usability and readability include using short paragraphs, writing in simple language, and using headers and sub-headers. The easier a page is to read, the more likely a visitor is to convert into a customer.
Website and Graphic Design: Devon Firm Defines Optimisation and Keyword Usage
For a website to place high on search engine results pages, keywords need to be skilfully integrated into its content. This ensures that people will find the website at the exact time they’re searching for a product or service it contains. The result? Large numbers motivated visitors who are ready to buy. The process is known a website optimisation, also called search engine optimisation (SEO), and it requires high-level technical skills. At Oxygen Creative Services, our specialists stand ready to help.
To summarise: A website needs a clear purpose, high usability, and sound graphic design. Devon firms are advised to take note.
Katie Sanders
Steve Lodge
